Berlin Gives Reebok Sarcastic Edge

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New Image Work Pours Scorn on the Cynicism of Professional Sport
NEW YORK–Reebok International’s new corporate image campaign from Berlin Cameron & Partners promises “a new movement in sports” and will highlight fans’ detachment from professional sports.
The work is among the first to get a green light from Carl Yankowski, who joined the company in September as chief executive of Reebok Brands Worldwide.

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