BE&P Holds Winning Kansas Lottery Ticket

The Kansas Lottery will keep Kansas City, Mo., agency Barkley Evergreen & Partners as its advertising agency of record, officials said.
The $2-3 million account went into a state-mandated review last month. Other contenders were Kansas City agencies Valentine Radford, NKH&W and Muller + Co., sources said.
BE&P has been the lottery’s agency since 1995. In 1997 it also picked up advertising duties for the Missouri Lottery’s $12 million account.
The contract will be for two years with three one-year options, said Lottery marketing director Tom Hofts. BE&P officials referred calls to the client. The agency’s most recent work for the Kansas Lottery was tagged, “Put yourself in a winning state.” –Aaron Baar