Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Kansas City Agency’s Locale Doesn’t Deter New York Company
CHICAGO–Geography was not an issue when Tops Friendly Markets’ decided where to shelve its $20 million account.
The Williamsville, N.Y., grocery and convenience store chain selected Barkley Evergreen & Partners in Kansas City, Mo., to handle the account over review finalist the Wolf Group, which has offices in Tops’ major markets of Buffalo and Roch-ester, N.Y., and Cleveland. The company’s previous agency was Gray, Kirk/VanSant in Baltimore, which resigned to take a competitor’s account.
“We needed to go with someone who was a partner to us,” said client representative Stefanie Zakowicz.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in