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IDEA: Get the job done right, and get out. Painters like to work quickly—and no more so than when the job site is a spooky, abandoned hotel where centuries-old ghosts scare you witless just as you're applying that first coat.
That was the premise of a new prank video by The Martin Agency for Benjamin Moore's Ultra Spec 500 paint—a product that's "Scary fast. For a scary good job." The agency found an old hotel in Atlanta, installed hidden cameras, invited professional painters in at night, one by one, to work on a wall deep inside the building—and gave them the fright of their lives.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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