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BOSTON Japanese steakhouse Benihana, which gained fame nearly three decades ago for the novelty of chefs preparing meals at grills on patrons tables, has tapped independent Cronin and Co. for advertising services.
The Miami-based client operates more than 60 teriyaki restaurants and spends about $5 million annually in measured media, per Nielsen Monitor-Plus.
“We chose Cronin not just for their expertise and capabilities, but for their passion, effort and creativity,” said Jeannie Means, client senior marketing director, in a statement.
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