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WASHINGTON, D.C.-Ben & Jerry’s Homemade Inc., a brand that has become a synonym for socially conscious but sinful indulgence, has dished out its in-house advertising account to McKinney & Silver of Raleigh, N.C., without a review.
Previously, Ben & Jerry’s handled the entire account in-house. In 1996, the ice cream maker alloted less than $1 million on advertising, according to Competitive Media Reporting.
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