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Turner Fernandez Turner generated buzz last year with its “Pardon our dust” campaign for the Georgia Department of Transportation. In those ads, the state DOT said it was sorry that traffic would suffer while Atlanta’s highways were expanded.
This year it’s the beep that’s getting the buzz.
A radio spot to promote high-occupancy vehicle lane use, set to the tune of “Puff the Magic Dragon,” includes the lyrics: “Johnny the lonely commuter wouldn’t group commute/He’d rather waste his gas and time and let his car pollute/Now Johnny he was stressed out, stuck in traffic’s grip/If only he had rode with friends, he wouldn’t feel like [car horn beep].”
It’s the beep–or more precisely the word that is most likely beeped out–that has bugged some people.
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