Beazer Homes Selects Fitzgerald

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ATLANTA Fitzgerald + Co. has won the advertising account of Beazer Homes following a review, the agency said.

The Interpublic Group shop in Atlanta bested several undisclosed regional agencies. There was no incumbent.

Fitzgerald + Co. said it would produce television, radio, print and outdoor advertising for the Atlanta-based home builder. The first ads are scheduled to break early next year.

TV ads will run on cable networks in each of the 40 markets in the 13 states where Beazer operates.





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