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Once when I was in high school more than half of my chemistry class failed a lab test. The next day our teacher apologized to us, saying that if so many of us misinterpreted the material, then clearly he didn’t explain it properly.
As I’ve read the interpretations and reactions to the PHD survey that was featured in Adweek’s Sept. 30 Data Points section, I’ve come to the same conclusion about the study that I authored.
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