Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
CHICAGO Cheese producer and marketer BC-USA has tapped Marc USA as lead agency on its Alouette brand of spreadable cheese after a review.
“Increasing brand awareness is a major goal for Alouette, and we feel that MARC USA’s solid brand ideas and integrated mix of traditional and nontraditional media strategies will take the brand to the next level,” said Christine Wiker, director of marketing for the New Holland, Pa., company, in a statement.
The independent Pittsburgh agency is already at work on a multimedia campaign for the brand, expected to break in 2006.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in