BBH, Sony Ericsson Split

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NEW YORK Sony Ericsson Mobile Communications has split with Bartle Bogle Hegarty, which has handled a global creative assignment for the client since 2001.

BBH in London managed the business, and the agency’s New York office had contributed work in the past. BBH’s ads ran in key markets around the world, though Sony Ericsson also employs regional shops, such as Dentsu, which creates ads for India and China.

BBH,

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