BBH Poised to Win $100 Mil. Ericsson Business

Ericsson has selected Bartle Bogle Hegarty in London to handle its $100 million global ad account, after a review, sources said.

While the business will be driven out of London, BBH will draw on the resources of sister shops within Bcom3, its parent company. The selection came after a review that involved incumbent Young & Rubicam, London and New York; Abbott Mead Vickers BBDO, London; and TBWA Worldwide, London and New York.

Pitches took place in December and Y&R was subsequently cut [Adweek, Jan. 1]. BBH and the Stockholm, Sweden client could not immediately be reached.