Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Ericsson has selected Bartle Bogle Hegarty in London to handle its $100 million global ad account, after a review, sources said.
While the business will be driven out of London, BBH will draw on the resources of sister shops within Bcom3, its parent company. The selection came after a review that involved incumbent Young & Rubicam, London and New York; Abbott Mead Vickers BBDO, London; and TBWA Worldwide, London and New York.
Pitches took place in December and Y&R was subsequently cut [Adweek, Jan.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in