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On the heels of its $270 million Cadillac victory, Bartle Bogle Hegarty in New York has forged a new management team structure designed to give senior executives more direct day-to-day involvement with clients.
• Greg Andersen becomes CEO, promoted from N.Y. managing director.
• Emma Cookson moves to chairman from CEO.
• Steve Harty becomes group chairman; he had been N.A. chairman previously.
Andersen joined BBH in 2006 to found and develop the engagement planning department, and he was promoted to managing director in 2008.
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