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NEW YORK Bartle Bogle Hegarty’s first TV work for Dyson features a glimpse into the consequences of vacuum cleaners that fail to pick up dust.
Mites, mold spores, bacteria—it’s not a pretty picture. But visual effects company The Mill brings it to life in the opening of a 30-second spot that broke last week. The camera appears to dive into what appears to be a clean living room carpet, only to reveal in microscopic detail a jungle-like filthiness that the naked eye can’t see.
“Vacuum
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