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“Cohesion’ the Goal as S.F. Office Staffs Up
LOS ANGELES-BBDO West is reshaping its two California offices under a plan that executives said will result in a more cohesive operation that will work more closely with New York headquarters.
Earlier this month, some junior-level staffers were laid off in Los Angeles. Those cuts fueled rumors of the demise of the L.A. office that first surfaced in January when chief creative officer Ken Mandelbaum joined BBDO in San Francisco, re-establishing its presence there.
BBDO West president and chief executive officer Tom Hollerbach, insisted the number of layoffs have totalled “less than 10,” with cuts coming from various departments.
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