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BOSTON New Balance has selected Omnicom Group’s BBDO in New York as its lead agency following a review, the client has confirmed.
BBDO will lead a roster of agencies that also includes Atmosphere BBDO (digital marketing), BBDO Design Works (design) and PHD (media buying and planning).
“New Balance is a brilliant brand, with great people who have great passion,” says John Osborn, president and CEO of BBDO New York. “Many of us at BBDO have had our feet in New Balance products for years, making it all the more rewarding to be able to get our hands on the brand, too.
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