BBDO Wins Famous Dave’s BBQ Restaurants

CHICAGO Two months after losing its restaurant client Buffets Inc., BBDO is back in the category, winning Famous Dave’s advertising account following a review of local agencies.

“We are very fortunate to have so much creative talent right in the Twin Cities,” said Lane Schmiesing, client vice president of marketing. “There was no shortage of outstanding agencies to consider once we started the search process. BBDO Minneapolis stood out as the agency with the ability to handle Famous Dave’s account today, but also to help spur our growth and support our business in the future.”

The shop will handle advertising, media buying and promotion for the Minneapolis-based barbecue chain. The client had performed those duties internally or with freelancers.

Annual billings were not disclosed, but sources estimated the account is worth $2-3 million. In November, Eagan, Minn.-based Buffets Inc. awarded its $25 million ad account to Doner in Southfield, Mich., following a review.