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BOSTON BBDO has won America Online’s broadband account and will break the work they pitched in the review during the Oscar telecast in April, the client confirmed.
Wieden + Kennedy and BBDO will now face off for AOL’s overall brand account, the client said. Final presentations for that piece of the business will take place next month.
“BBDO hit the ball out of the park,” said Len Short, the former Charles Schwab executive who arrived at AOL as evp, brand marketing early this year.
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