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BOSTON Omnicom Group’s BBDO wasn’t without a caffeinated beverage account for long. The agency today said it has added Starbucks business following a review just one week after Pepsi-Cola shifted its domestic account to TBWA\Chiat\Day.
On Starbucks, BBDO in New York succeeds Wieden + Kennedy of Portland, Ore., which did not defend. The Seattle-based coffee chain spent nearly $60 million on ads last year, per Nielsen Monitor-Plus. (Pepsi spent about $90 million in U.S. measured media in 2007).
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