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BBDO staved off a review for Stolichnaya vodka, convincing Allied Domecq executives to skip talks with outside agencies and award it the liquor account.
BBDO, which handles two other Domecq brands, met with the liquor marketer several times in the past year to discuss the company’s new vodka ventures.
Still, BBDO Chicago director of client services Anne Dooley said she was not sure the shop would pick up the assignment for Stolichnaya until just before Christmas, when she received a holiday bouquet with a note bearing a Russian toast from Matt Wiant, Domecq’s vice president of marketing.
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