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BBDO South Flies Again With U.S. Account of Iberia

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ATLANTA-Former Delta Air Lines agency BBDO South here is airborne again, this time with the American ad account of Iberia Airlines, a Spanish carrier expanding its U.S. service
BBDO officials would not disclose billings. Although Competitive Media Reporting tracked Iberia’s spending at just under $1 million for January-November 1997, sources estimate the current budget at $4-6 million.
Iberia awarded its global account to Tiempo/BBDO in Madrid last year.

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