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ATLANTA Cingular will introduce two television spots during the Nascar race Sunday on Fox, the company’s first broadcast work connected to its sponsorship of a car in the sport, the company said.
The 30-second ads, from BBDO Atlanta, continue to feature “the competitive guys” from a campaign the company launched during the NCAA men’s basketball tournament. The spots feature two best friends trying to top each other in verbal sparring. The characters were so popular that the company decided to use them again, said Clay Owen, a Cingular spokesman.
“They
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