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BBDO Atlanta has hired Robin Fitzgerald to serve as chief creative officer in Atlanta, making her the first woman to hold that position within the Omnicom agency's network in the United States.
During an earnings call in April, Omnicom CEO John Wren promised to double female leadership within BBDO's creative department over the following 12 months. Fitzgerald's hire appears to be the first major attempt to make good on that promise.
Fitzgerald replaces longtime BBDO veteran Wil Boudreau, who announced this week that he would leave the network after 25 years to become North American chief creative officer at WPP's The&Partnership in New York.
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