BBDO Names CP+B Veteran as Its First Female Chief Creative Officer

During an earnings call in April, Omnicom CEO John Wren promised to double female leadership within BBDO's creative department over the following 12 months. Fitzgerald's hire appears to be the first major attempt to make good on that promise.

Fitzgerald replaces longtime BBDO veteran Wil Boudreau, who announced this week that he would leave the network after 25 years to become North American chief creative officer at WPP's The&Partnership in New York. She will partner with president and CEO Drew Panayiotou to reshape the creative department in the Atlanta office, which currently works on such accounts as Toys "R" Us, Norwegian Cruise Line and Novant Health.

"Not only is Robin fantastically talented, but she also understands the always-on world in which today's clients operate, embraces technology and analytics, and generally is someone who can lead the way forward," said BBDO's global chief creative officer and North American chairman David Lubars in a statement. "Plus she's a good soul. I am excited and flattered that Robin has agreed to join BBDO Atlanta and work with Drew to help make that agency something truly special."

Prior to joining BBDO, Fitzgerald spent nearly six years with MDC Partners' Crispin Porter + Bogusky in Los Angeles, where she worked on Old Navy, Applebee's, Netflix, Vitaminwater and PayPal. She helped lead creative on PayPal's 2016 Super Bowl ad and got promoted to vp, executive creative director the month after the Big Game. Earlier this week, Adweek's AgencySpy reported that Fitzgerald would leave CP+B and chief creative officer Kevin Jones would lead the PayPal account.

The newly minted creative chief began her career as a copywriter at Bozell Omaha in Nebraska and later served as a creative director at TBWA\Chiat\Day Los Angeles. She has been named among the "Most Creative People" in advertising and social media marketing by Business Insider, and her work has won various honors including an Emmy nomination.

"I love places that love making great work and am looking forward to making a lot of it with the team in Atlanta," said Fitzgerald, who will begin her new job on Sept. 12.

Regarding her hire, Panayiotou said, "Robin's prior experience, proven track record and innovative orientation make her a dream fit for what we do and what we hope to do even better for our clients."