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NEW YORK — BBDO has landed the $20 million creative account for Long John Silver, the agency confirmed. The win expands the relationship of the New York shop with Yum! brands (previously known as Tricon), which owns Pizza Hut and KFC, two other BBDO clients.
Foote, Cone & Belding in Chicago and Campbell-Ewald in Warren, Mich., were the other two finalists for the fast-food account.
Executives at the Louisville, Ky. client could not immediately be reached.
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