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CHICAGO BBDO uses a blues soundtrack to illustrate the authenticity of the Famous Dave’s restaurant chain in a new television campaign.
One commercial from the Minneapolis agency, which began airing in 16 spot markets last week, depicts a blues man humming a riff while playing a guitar. As the soundtrack plays, the black-and-white visuals turn to color food shots, and the humming transitions to the “Mmm, mmm, mmm” sound people make when eating good food.
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