BBDO ‘Evolution’ Boosts 2 Execs

BBDO is making some key management adjustments at its New York headquarters to prepare for the arrival of Andrew Robertson, the new president and CEO of BBDO North America, on April 16.

Ted Sann and Bill Katz, who share CEO duties for BBDO New York and carry the titles chief creative officer and president, respectively, have been promoted, effective immediately.

Sann, 55, becomes Robertson’s creative partner with the new title vice chairman, chief creative officer of BBDO North America. He will continue to be responsible for the creative product in the New York office, but relinquishes CEO duties.

Robertson and Sann report to Phil Dusenberry, chairman of BBDO North America.

Katz, 46, assumes sole CEO responsibilities for New York. He reports to Robertson.

Dusenberry, 63, said Robertson “will take on quite a bit of the workload” for North America.

“One of his many strengths is his expertise in integrated marketing,” he continued. “We’ll see some strong advances from him in that regard. He’ll also be bringing the New York and North America offices together to work as a true network.”

Sann joked that his new title means he is “just going to have more stuff to do.” He added that maintaining the agency’s creative integrity and strengthening it in other BBDO offices are his pri orities.

Katz called the changes “an evolution of a new generation of BBDO management. We do this slowly but surely.”

Robertson, 40, joins the New York office from Abbott Mead Vickers BBDO in London, where he was CEO and is now thought to be a possible heir apparent to BBDO Worldwide CEO Allen Rosenshine, 62.

BBDO officials declined to comment on Rosenshine’s possible successor.