BBDO, DSW Lose Execs

Two West Coast agency executives are set to leave their shops.
John Hage, senior vice president and creative director at BBDO West in Los Angeles for the past eight months, is leaving this week to pursue freelance opportunities. Separately, Darrell Smith, one of the founding partners of Dahlin Smith White in Salt Lake City (now Euro RSCG DSW Partners), has announced that he will leave next month to pursue other interests.
BBDO, which is trying to rebuild after losing two key accounts–Starbucks and The Scotts Co.–is interviewing national caliber candidates for a chief creative officer position. The agency expects to announce a selection by Jan. 1, said Tom Hollerbach, president and chief executive officer of the Los Angeles office.
“We’re sorry to see John go, but he wanted to get back to creating and spend less time on managing,” he said.
Hollerbach declined to name the candidates but said they are from outside the shop.
Smith, who could not be reached directly, told Ad News, a Salt Lake City trade publication, that he is leaving DSW Partners to write, teach and spend more time with his five young children. The Utah native started the high-tech shop 14 years ago with John Dahlin and Jon White. The shop joined the Euro RSCG network last year.
In October, the agency’s flagship client, Intel Corp., moved its $100 million consumer advertising business to sister shop Messner Vetere Berger McNamee Schmetterer/Euro RSCG in New York. The agency continues to handle the computer chip company’s business-to-business account.