BBDO, Cingular: Meeting of the Minds

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NEW YORK The first of Advertising Week’s “Dynamic Duos” series kicked off on Monday with a presentation by Omnicom Group’s BBDO worldwide CEO Andrew Robertson and one of that shop’s largest clients, Cingular Wireless.

Robertson, along with Cingular CMO Marc Lefar, showcased the campaign that their teams conceived to introduce Cingular’s merger with AT&T Wireless (announced last year) and outlined the strategy behind the series and the ways in which both corporate identities were melded.

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