Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
BBDO in New York and Houston has launched the first television work for Texaco’s Havoline Formula3 motor oil since winning the business newly two years ago.
BBDO’s New York staff is handling the creative side, with help from American Bandstand icon Dick Clark, while the Houston office is responsible for the strategy behind the new effort.
Billings for the campaign were undisclosed. Texaco’s marketing support behind the brand has dwindled in recent years, from $8.6 million in 1996 to $1.5
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in