BBDO Adds Gillette in Asia

NEW YORK Procter & Gamble said it has awarded Asia-Pacific ad duties on its Gillette brands to BBDO.

The agency network now adds Gillette in China, Taiwan and Hong Kong (in its Shanghai office); Asia and India (in Singapore); and Japan (in Tokyo).

Interpublic Group’s McCann Erickson and WPP Group’s Ogilvy & Mather had previously handled those assignments.

In a statement, BBDO Asia chairman and CEO Chris Thomas said, “This is an exciting new opportunity for us to develop highly effective and integrated campaigns across Asia with our P&G client. It is also an acknowledgement that we have developed a network that is geared up to meet the demanding needs of this client.” The Omnicom Group network already handles Gillette in the U.S., Europe and Australia.

Gillette brands in the Asia-Pacific region include the Mach 3 and Vector razors, and others in development.

Gillette, which was acquired by P&G in 2005, spent about $1.2 billion on global advertising in 2004, the last year for which figures were available, according to company 10-K filings. P&G spends approximately $6 billion annually on worldwide advertising.

P&G is based in Cincinnati. Its other roster agencies include WPP’s Grey and Publicis Groupe shops Saatchi & Saatchi, Publicis, Leo Burnett, The Kaplan Thaler Group and Fallon. Independent Wieden + Kennedy is also on the roster.