Bay Area Shops Wait to Exhale

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SAN FRANCISCO — With the ad landscape here far more treacherous than it was just a year ago, Bay Area agencies are refocusing — in many cases reverting to the old-school virtues of grit and protection of turf that were often forgotten during the heady boom years.

As last week’s shutdown of Lowe Lintas & Partners’ office here makes clear, the post-dot-com devastation can prove fatal.

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