Bates Names Global CEO

NEW YORK — Bates Worldwide has named David Hearn, formerly chief executive of Australian-owned food company Goodman Fielder, as its a new global chairman and CEO, agency officials confirmed Tuesday. He fills the post that Michael Bungey, CEO of Bates’ parent Cordiant Communications Group, previously held in addition to his title at the London-based holding company. He will be assigned to Bates’ New York headquarters and will report to Bungey.

For the past six years, Hearn was CEO and managing director of Goodman Fielder, Australia’s largest food manufacturer with 18,000 staffers, a market value of $2 billion and brands like Buttercup and Country Bake. His career also includes management posts at Procter & Gamble, Del Monte, Smiths Crisps, Pepsico and United Biscuits.

“We were looking for someone with first-class management experience with a track record of getting things done,” said Bungey. “Having worked on the client side, [Hearn] has a great empathy for the advertising business. He also has great communication skills, albeit on the other side of the desk.”

Reporting to Hearn will be three regional presidents of Bates Worldwide, and the existing CEO of 141 Worldwide, Colin Hearn. Bill Whitehead, president and COO of Bates Worldwide, will relinquish that role to become regional president of the Americas; Hearn will absorb Whitehead’s global duties, Bungey said. Ian Smith, formerly CEO of Cordiant’s interactive unit CCG.XM, will oversee the Bates’ Asia Pacific operations. And Toby Hoare, while retaining his role as chairman of Bates U.K., has been promoted to regional president of Bates Europe. The former chairman of Bates Europe, Jean de Yturbe, has been appointed deputy president of Cordiant, charged with multinational client development.

Hearn has also been named to the Cordiant board as executive director. With the appointment, Whitehead and Smith will be resigning from the board.