Bates Moves B&W Account to 141

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

To meet the client’s desire to streamline the ad process and create a more cohesive message, Bates last week shifted its Brown & Williamson bus iness to its integrated marketing shop, 141 Worldwide. Coin ciding with the move, Rich Newman, longtime B&W account director at Bates, was named president of 141 New York, tak-ing the 30-person B&W ac count and creative team with him.

“I don’t need to brief 10 different agencies,” said B&W divisional vp Ludo Cremers, who before the shift usually briefed Bates in New York, 141’s Chicago headquarters and other promotional companies separately on Kool and Lucky...



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in