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British agency Bartle Bogle Hegarty continues to stockpile international assignments that may eventually spill over to U.S. shores.
Last week, BBH picked up a project from Heineken which the Amsterdam brewer described only as having “international scope.” Heineken said the BBH project doesn’t affect its current agency partners, which include Backer Spielvogel Bates in the Asia-Pacific region and J. Walter Thompson in Europe.
Should that stay as is, BBH could be asked to develop an umbrella campaign.
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