Barter -- In Good Times and Bad

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Many in the industry wonder if, given the economy, barter is still relevant. My answer? More than ever. Just ask WPP and Havas, both of which recently opened internal barter units. The evolution of agencies, new technologies and media formats — as well as a de-levered corporate philosophy — will continue to sustain and expand barter for years to come.
 
In the past couple of years, the explosive growth in technology and social media — coupled with the global economic recession — have left agencies with a difficult task: to drive enhanced value for their clients with less money...

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