Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Amusement Park Operator Awards $10-15 Mil. Creative Account
CHICAGO – Barkley Evergreen & Partners’ “unique” staffing proposal and its retail experience landed the agency creative duties on Paramount Parks’ $10-15 million advertising account, company officials said.
“From the very start of our discussions with them, we felt they did a fantastic job at building brands while driving retail,” said Rob Collins, Paramount’s vice president of advertising.
The Charlotte, N.C.-based amusement park operator awarded BE&P the creative account after a review that included Austin Kelley Advertising in Atlanta and Paramount’s Charlotte neighbor, Price/McNabb.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in