Amusement Park Operator Awards $10-15 Mil. Creative Account
CHICAGO – Barkley Evergreen & Partners’ “unique” staffing proposal and its retail experience landed the agency creative duties on Paramount Parks’ $10-15 million advertising account, company officials said.
“From the very start of our discussions with them, we felt they did a fantastic job at building brands while driving retail,” said Rob Collins, Paramount’s vice president of advertising.
The Charlotte, N.C.-based