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If the cultural historians of the future compare American ads of the mid-20th century with those of the early 21st, they’ll notice that we’ve moved from a consumer society obsessed with cleaning our houses (and getting rid of nasty odors and whitening our laundry) to a consumer society even more obsessed with cleaning our mouths (and getting rid of nasty odors and whitening our teeth).
Building on this mouths-are-our-new-homes metaphor, these days we are even decorating and “accessorizing” our houses o’ teeth.
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