Barbara Lippert's Critique: Shiny Happy People

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

If the cultural historians of the future compare American ads of the mid-20th century with those of the early 21st, they’ll notice that we’ve moved from a consumer society obsessed with cleaning our houses (and getting rid of nasty odors and whitening our laundry) to a consumer society even more obsessed with cleaning our mouths (and getting rid of nasty odors and whitening our teeth).

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