Barbara Lippert's Critique: A Rock 'n' Roll Revival at Sheraton

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

A category surprise—and a perfect tag—but a few quibbles

The Sheraton hotel chain has not run a single TV commercial since 1996 or so (that would be approximately 39 years in television time). So it’s probably a good thing that this new TV campaign from Deutsch jumps right out of the screen and grabs you by the neck, until you too are singing along with this rollicking cover of the Rolling Stones’ “Let’s Spend the Night Together.”

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in