Barbara Lippert's Critique: Mullen's Latest Nextel Work is a Parting Gift

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Artful, funny spots set client apart from other telecoms

So how does Nextel make those walkie-talkies work from Santa Monica clear to Amagansett, anyway?

It has something to do with hubs, routers and signal efficiency. That and some kind of incredibly complicated software enhancement, so you begin to see why this campaign from Mullen is so delightful: It never actually gets into the arcane explanation of the breakthrough technology.

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