Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Attention, Kmart shoppers: Martha’s in the towel aisle in this new campaign from Grey and two multicultural shops. Sporting a radiant smile and a blue sweater set the color of rare chickens’ eggs, with the cardigan tied jauntily over her shoulders, she looks as though nothing had transpired, insider-information-wise. She’s the picture of pre-indictment, world-beating, omnimedial perfection as she flashes two upward fingers and says, “It’s in the K.”
With this gesture, however, Martha looks like she’s making a “V” for victory or perhaps the peace sign, or maybe something worse.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in