Barbara Lippert's Critique: Even More Comcastic!

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Let’s start with the obvious: people generally hate their cable companies. (And I’m talking about you, Time Warner. When I hear the word “bundle,” I reach for my gun. Not that I’m bitter.)

So, I guess it’s not all that surprising that Comcast—-the country’s biggest cable provider, with a stake in everything from the E! channel to the Philadelphia 76ers—was until last fall a communications giant with no brand identity on TV (aside from some screaming regional retail ads, which probably made viewers want to scream right back) and a name so generic that it could be the ’70s...

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