Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Finally, an advertiser has the guts to acknowledge a demographic desperately in need of liberation. It’s a crime how little attention this group gets in our culture, and how soul-crushing such exclusion must be for them. I speak, of course, of young males 18 to 24.
And just as you’re finding this bit of reverse schtick a bit labored (and not so funny), a similar problem exists with “Manthem,” the latest spot in the Crispin Porter + Bogusky Burger King oeuvre.
This time, there’s no King, no suburban families with giant seeded buns for hips, no oddly pale office dweebs—no big, buckin’ chickens, for that matter.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in