Barbara Lippert's Critique: Burning Briefs

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Finally, an advertiser has the guts to acknowledge a demographic desperately in need of liberation. It’s a crime how little attention this group gets in our culture, and how soul-crushing such exclusion must be for them. I speak, of course, of young males 18 to 24.

And just as you’re finding this bit of reverse schtick a bit labored (and not so funny), a similar problem exists with “Manthem,” the latest spot in the Crispin Porter + Bogusky Burger King oeuvre.

This time, there’s no King, no suburban families with giant seeded buns for hips, no oddly pale office dweebs—no...

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in