Barbara Lippert's Critique: Animal Husbandry

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By now, it’s as much a part of ad history as the invention of the 30-second spot. In 2001, Fallon revolutionized the Internet space with its BMW Films series, The Hire. It sizzled with cutting-edge directors, cool actors and the cute Clive Owen. But of course, the true star of each mini-film was the gleaming, high-performance BMW vehicle.

Five years later, the agency is back with a new Internet series—now they’re called Webisodes, a lot less highfalutin’ a term than, as they say around Cannes, “feelms.”

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