Barbara Lippert's Critique

B.V. (that’s before viewing), I didn’t expect much from McCann’s first work for Major League Baseball. This is a necessarily conservative client with, let’s face it, several problems, most recently steroid use and the salary issues between owners and players that make both sides look greedy, alienate fans and could still result in a strike. So with all that, I was expecting work from a 1950s-ish parallel universe, fake and forced, with an underlying disconnect that would seem, at best, poignant.

But that’s not the case.