Barbara Lippert's Critique

Best Buy’s advertising is created by some really nice people in Eden Prairie, Minn. They couldn’t be kinder or more helpful, and they’re proud of the titanic growth of their in-house agency. So it’s hard to broach the subject, and say, “Excuse me, but what’s a guy on a toilet doing in one of your spots?”

Talk about internal branding! Perhaps they’re taking their in-house/out-house culture too seriously.

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