Barbara Lippert's Critique

With the big job at the White House still up for grabs, it seemed a good time to survey the “career sites” market and the new work for HotJobs.com. George and Al might consider taking a peek—it’s always wise to have, as my grandmother would say, something to fall back on. Although she could never have imagined that in this case the outcome would depend on pregnant chad.

As dot-coms come and go, though, the crowded job site category seems to be vigorous; certainly, some classic advertising has come from it.