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CHICAGO Two financial institutions will break new work during the Super Bowl on Sunday with local advertising buys.
Leo Burnett bows its first campaign for Cole Taylor with the tagline “Chicago’s business bank.” The Chicago agency created three TV spots that air locally twice in the pre-game coverage, once at kick-off and twice during the game, a Burnett representative said. A third spot breaks after the Super bowl.
The campaign focuses on the importance of a bank relationship and shows that Cole Taylor “understands what it’s like when it’s your business.”
CVR/MARC,
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