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BOSTON Banknorth this month launches a summer promotional campaign from independent shop Via. Ads tout the “Simply free beach basics” the bank is offering to everyone who opens a deposit account.
One print ad from the Portland, Maine, agency shows a beach scene, sans people, with text that reads, “Get a free beach chair, umbrella or cooler … It’s nice knowing one local bank is serious about free.”
Radio, direct response and online support is also part of the push, which plays off the client’s familiar “It’s nice knowing” tagline.
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