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Some say the best thing to come out of Alabama is Interstate 20, but the new tag for the state’s Bureau of Tourism and Travel suggests otherwise. “Alabama. Now this you’ve gotta see!” touts specific historic, scenic and cultural destinations.
Created by Lewis Communications in Birmingham, Ala., the $3.5 million campaign broke last week on radio and regional cable including A&E, CNN and TBS, as well as early morning spots on NBC and Fox.
Print efforts include inserts in newspapers in the Southeast and Midwest, plus ads in Southern Living, Good Housekeeping and regional editions of certain magazines.
Six print ads focus on the civil rights trail through Birmingham, Montgomery and Selma, attractions on the Gulf Coast and a Robert Trent Jones-designed golf course.
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