Balducci’s Enlists Valentine Radford For Web Site, Ads

Specialty foods retailer Balducci’s has enlisted Valentine Radford Advertising to help expand its online business.
The Kansas City, Mo., agency will redesign the company’s Web site and develop Internet and print ads for the New York-based client. The shop will also create advertising for Balducci’s retail store in New York.
The first work is expected to break this month. The agency won the account after a review of undisclosed contenders. Valentine Radford gained entry to the review through prior business contacts with the client, officials said. Billings were not disclosed.
Separately, Better Homes and Gardens Real Estate contracted Valentine Radford Interactive to develop a Web site that will provide information about the company to brokers and agents. –Aaron Baar